CLF 2.0 Due December 2008

Posted in Rant, SEO by SEO Ottawa on the October 3rd, 2008

As far as I know, the latest Common Look and Feel Guidelines must be implemented by December of this year - that is 2 months away.
Recently, CRTC (Canada Radio-television and Telecommunications Commission) launched a National Do Not Call List for Canadian’s. Today I Googled
“Canada’s do not call list” and had trouble finding the official website where I could put my number on this list. My bad - CRTC has called it the National Do Not Call List - not Canada’s Do Not Call List - very similar to the US National Do Not Call Registry. *argh* The list applies to Canada only therefore I believe it should have the word Canada in the name of the list. American’s never put America or USA in the name of anything so we can expect that but Canadians think differently and this should be reflected in names of organizations, lists, etc. that are maintained by our government.
My next pet peeve is that this (likely new) website does not yet conform to CLF 2.0 which is due to be implemented by Dec 2008 - so did they launch a new website with a plan to revamp it within 2 months? I checked the CRTC home page and I see by the lack of the maple leaf in the header that the entire CRTC has not yet undergone CLF 2.0 so it makes sense that the Do Not Call List lacks the new appearance as well.
Last beef. I searched for Canada’s Do Not Call List and had to hunt to find what I was looking for - after major newspapers, Wikipedia, and a CRTC press release from 2006. Part of launching a new website should be an SEO strategy to ensure visibility in search engines for a variety of phrases that Canadians might use when they desire to add their name to this list.
Perhaps between Jan and Dec when many government departments are eager to use up their budget we will see some increased visibility of this page in the search engines?
…[/rant]