If you were basking at the top of Google search results for some of your keywords, you better check your rankings again. There's a new rank in town (two, actually) that might already be appearing on top of the SERPs
Welcome to the DriveTraffic blog whereby we aim to keep you up to date on all things digital marketing, with a particular emphasis on SEO.
Did Microsoft just waste away $26.2 billion on acquiring LinkedIn? At $255 per active user, critics say it's a very expensive transaction. But Microsoft's CEO Satya Nadella says it's great because it widens the market for Microsoft products like Office
In addition to regular Adwords advertising, DriveTraffic also specializes in running conversion-optimized Google Grants free advertising campaigns for nonprofits. Google offers free Adwords advertising of up to $10K per month to registered charities in Canada. We can help you make
Google made some earthshaking announcements recently, but the ones that got me the most excited were related to AdWords. Google indicates that over half of the searches now happen on mobile, so the only logical thing would be to
Did you know restaurants are the most searched industry on mobile? Ninety-two percent of people surveyed have searched for restaurants using an app or a web browser. I decided to write this post specifically for restaurant owners/marketers in Ottawa, Ontario,
I really hate when a writer asks me this. Especially someone that professes to be an SEO Writer!
Why? Because for years Google has been saying to create content that meets the readers needs - they have not been saying to create
Monday, May 30th, 2016
During the webinar you’ll learn these Google Analytics Ninja Secrets:
Understanding the two major types of Google Analytics reports.
Traffic Acquisition – Find out which channels send the most traffic to your website.
Traffic Quality – Which channels are spamming
A product photo speaks a thousand words to your customers. People can't touch, feel, smell, or taste your product online. Photos are pretty much the only thing they depend on for taking the buying decision. For local businesses, high quality
Voice based queries are on the increase. Those queries tend to be longer (longer tail is the industry slang). Coincidentally Google is rewarding (e.g. providing greater visibility) to sites that have the best content. Best content is considered that which
Local search guru Mike Blumental reported in March that Google is starting to use reviews in determining which websites should be visible for restaurant searches containing the
words “best” or “cheap”. “Best restaurant” returned only listings with a minimum of 4-stars,
It is getting harder and harder to do digital marketing for free! If you have a Facebook page for your business, when you post content, you are lucky if Facebook shows it to 15% of your followers! Quite often the
Unique and compelling e-commerce product descriptions are crucial for SEO and conversions. Yet too many e-commerce sites have duplicate, poorly written, or no product descriptions at all. Poor or missing product descriptions also scare away your visitors. They come to
Recently Google made a change to take away ads on the right side of Search Engine Results Pages (SERPs) (e.g. the grey boxes). The thought was that with increased usage of mobile, the right hand ads are not seen on mobile
A 5-minute Screaming Frog H Tag Analysis
Heading <h*> tags do matter for your SEO rankings. Placing keywords in your H1 and H2 tags and making your headlines creative and compelling are the two things you need to check your H
Faster sites create happier users and wealthier businesses. Slower loading time not only drives away users, but may also have a negative impact on your SEO rankings.
If you were so far awed by the word 'meta', it simply means 'self-reference'. The term comes from creative art, but in the art of SEO, meta-data is simply the data about the data on your web page.
Why Meta Descriptions
Tuesday, February 23, 2016
6:30 PM (90 minutes)
101 Centrepointe Dr. Room 1B
Content Marketing is essential for small businesses as a marketing tool. It is needed for both for improving SEO results and for Social Media marketing.
There's good news, and there's good news. Google has changed the name of 'Webmaster Tools' to 'Search Console,' so you need not be a webmaster to think about using this excellent platform. The other good news is that you can
"What's in a name…?" asked Shakespeare. If an SEO were to reply, the answer would be 'everything'. The name or the title of your page is the first and most important thing that search engine spiders track while ranking your
Monday January 18th, 2016
1:00 PM to 2:30 PM (EST)
80 Aberdeen St., Suite 100
This course will introduce you to SEO and the tools and techniques required to understand how your website is visible to search engines such as Google.
I had used this tool in the past, then forgot about it. Recently I have been annoyed by the duplication of contacts on my phone (which is connected to Outlook and to my iPad) so decided to hunt down this
Believe it or not, $5,000 is what 22-year-old Canadian blogger Danielle Bernstein (@WeWoreWhat) commands for posting a single Instagram photo. It shouldn't come as a surprise, as that photo can make hundreds or even thousands of items sell overnight.
Who Are Influencers?
The Google Local Pack, also known as the “Google 7 Pack” is now the “Google 3 Pack.” Google completed the move to the 3-pack across all countries and industries on Thursday, August 6th. This change has significant implications for local
Make no mistake. SEO will still be relevant in the foreseeable future. However, the point I'm trying to make is that SEO is more challenging and less effective than it used to be in the past. In other words, it's
More than 30,000 businesses use Infusionsoft. Most of them also have their own websites with Google Analytics (GA) installed. However, they usually don’t have their Infusionsoft data integrated into GA. This puts them in a blind spot as far as
Boost Your YouTube Marketing Strategy with Google Analytics
Is video a big part of your digital marketing strategy? If so, YouTube is likely an integral part of that strategy and you’re most likely promoting your videos on various digital platforms like
Did you know that B2B buyers are already 50–60% of the way into the buying cycle before they're even willing to speak to you? The already complex B2B buying behavior has been further complicated by the rise of online marketing.
If you are the Director (or VP) of Marketing and managing the company AdWords account on your own, there is a good chance you are not getting an ROI on your money OR your effort - unless of course you
Periscope seems to be the latest social media craze! More and more people are getting on it! If you are not familiar with this tool, it is owned by Twitter and is typically used by mobile devices. If you'd like to
It sounds so negative doesn’t it? But negative keywords are a positive. They help to make sure your ad is not visible (and therefore cannot be clicked on) for user’s queries that are not relevant to your business. Negative keywords
Exact match is the most specific of all of the match types. It is referenced by square brackets around your target phrase and can be used for specific reasons:
All you have to do is surround each of your existing keywords with quotation marks and voila! You have phrase match.
Phrase match simply means that a user’s query (or what they are searching for) must include the phrase you
So many people attempt AdWords on their own… and usually end up crying when they see how much it cost them and how little they got out of it.
With a few basic tips, you can actually reverse this scenario –
Today I received a fantastic newsletter from the Ottawa Public Library that showcases books on business networking prepared by OPL Business Librarians. Also included are useful tips about networking.
Check out the Ottawa Business Services multiple lists or their list of business
I logged into my AdWords account the other day and saw a notification about Google deleting keywords. Holy panic attack! I managed to pour a glass of wine and click the itty bitty learn more button at the bottom of
As mentioned, mobile friendly websites will get a rank boosting from Google starting April 21, 2015. It would appear that this is starting earlier as mobile sites are labelled as such when doing a search on a mobile device. See
I have been telling customers this for years - being #1 for "Ottawa plumber" is far from the only way that you will get traffic (and business) on the web! As mentioned in the post, Why You Should Not Google
This is the first post for Tool Tuesdays! Every now and then on a Tuesday, we'll mention a particular tool that we love for one of these aspects of digital marketing ROI: credibility, visibility, usability or accountability.
Today's tool is SEO
Effective April 21, 2015 Google will be expanding their use of mobile-friendliness as a ranking signal. This means that users searching on a mobile device are less likely to have a non responsive (non mobile friendly) website show up in their listings.
You have a business. You have a website. That site serves as the face of your business for people looking for the services you provide. Seems simple enough, right? Well, not so fast. Let’s look inside the thoughts of that
Stop Googling yourself. Seriously. Stop it.
Searching for your organization or company on Google to determine your ranking is not a quantifiable method of measuring your site’s performance. To tell you the truth, it’s an action that hardly justifies you spending